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Jim Ewel

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What Is Agile Marketing?

This is a guest post by Jim Ewel, one of the early proponents of Agile Marketing.

I read a lot of articles about Agile Marketing, and a lot of it is confused. Those of us who have led the movement to Agile Marketing have not done a good job of explaining Agile Marketing, what it is, and what it isn’t. I’ve been thinking about this a lot lately, and I think Agile Marketing boils down to three things.

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