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#Insight Thursday: Scrum, Agile Marketing and Business Transformation

How did project management turn into a Scrum? How do you maximise the art of work not done? What about agile marketing? How does the right platform affect your digital transformation and what is the link between this transformation and your organisation's culture? If you want to find the answers, read on for this week's #InsightThursday feature. If you missed the last one, read it here.

How project management turned into a Scrum

Heavy documenting processes, long delivery time, cost overrun, questionable customer satisfaction are just some of the reasons for shifting to an agile way of working like Scrum, as reported by Lisa Pollack from the Financial Times.*

 Maximising the art of work not done

Suman Bhowmick, member of the Scrum Alliance, addresses the tenth principle from the Agile Manifesto - simplicity - in his article from the community section of Scrum Alliance. ‘The art of maximising work not done’ requires effort, but will leave you with only the features that produce high value for the customer.

Agile as part of organisations’ marketing focus

The link between agile and marketing gets stronger as marketers seek to benefit from rapid innovation and flexible reaction to market trends offered by agile solutions. This is why agile and digital transformation are now present in the headlines of marketing events such as the Festival of Marketing, which has an entire Digital Transformation panel.

Sessions within the panel include:

  • ‘Agile business models: Embracing change and innovation’
  • ‘Looking beyond departmental: Delivering digital across the business’
  • ‘Are your foundations up to scratch in supporting business transformation?’
  • ‘Cross-business collaboration: Enabling innovation’
  • ‘Notes of a digital restructure: Bank America’
  • ‘Capturing the right people to enable change’ (Which, on a side note, is exactly what Radtac Talent does.)

Digital transformation - the importance of having the right platform

According to Jeanne Ross from MIT School’s Center for Information Systems Research, the success of digital transformation relies on leveraging your data and, more importantly, using a platform that allows you to leverage that data. Read more on this topic in the SearchCIO article.

The link between transformation and organisational culture

Radtac’s Dragan Jojic highlights the tight connection between an organisation’s culture and the transformation which the organisation is looking to achieve. Why should you care about your organisation’s culture? Because it has the power to either support or hinder your business transformation.

Spotted an interesting article? Share it with us using the comments box below.

*This abstract from the Financial Times was produced by Radtac.


Sabina Stoiciu

Sabina Stoiciu

A PR and marketing professional, Sabina enjoys working in a vibrant business environment. She sees Agile as a mindset that enables everyone to think and work differently, achieving better outcomes. Sabina has a bachelor's degree in Communication and PR, and a master's degree in Marketing and Advertising. She previously worked as a Marketing professional for a technical product - a form building platform - where Agile had started to improve the company's performance. Read more