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Radtac 3-Stage Value Growth Model: An Alternative Way of Looking At Organisation Value Flow and the ‘How’ of Delivery

14-Apr-2016 11:30:00 Culture Agile measuring Value growth Agile
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Radtac 3-Stage Value Growth Model

Radtac 3-Stage Value Growth Model

Businesses need to have a culture and this culture requires consistency with enough flexibility to adjust to differing business requirements. As a result of that, Radtac has created a simple to understand model that helps the organisations we work with combine culture with the flexible working model. The model represents how we communicate about a project we are working on, and, therefore, which measures we are going to use to show progress and return on investment (ROI).

The Radtac 3-Stage Value Growth Model allows organisations to position their need and possible solution discussion against standard business terms. It moves the discussion from process or methodology into practical delivery of value, through actions with defined outcomes using business value measurement, for example P+L or Balance Sheet.


This is an overview model that focuses the discussion on positioning needs as value propositions to the organisation with hard-edged measurable endpoints. By taking the simple and well-accepted models (e.g. Balance Sheet, Profit and Loss, Product Lifecycle management, “Crossing the Chasm”, innovation models, feature development), the management team is constantly able to understand and engage the measures and outcomes to commonly accepted measures. This is possible when using the various models for delivery that sit under the umbrella term “Agile Methods”, such as Scrum, Kanban, Lean and others.

The three value stages in the model represent the following:

Value Stage 1 describes the innovation phase of the product or service.

Value Stage 2 describes the growth phase of the product or service.

Value Stage 3 describes the mature phase of the product or service.

By understanding at what Value Stage you are at, you will be able to appropriately define how the future success can be measured. This will position the work required against initial “best case” deployment approaches. Once these approaches have been identified, it makes bringing the work to an established team far easier, as you know which teams are most likely to have the best skills.

If you practise full end-to-end Agile team ownership, then using the Value Stage model will enable you to identify critical success factors, such as:

  • Additional skills and training
  • Methodologies and frameworks
  • Communication plan
  • Stakeholder management
  • Expectation management
  • Outcome focus
  • Fastest delivery of value.

The Value Stage Model is also used to adjust how stakeholders need to set their expectations. This is particularly relevant when the team goes through the Value Stage evolution, as measurables adopted may need to be adapted to the different stages.

Communication, transparency and clear prioritisation decisions need to be made. This simple visualisation tool helps everyone to come together, facilitating understanding of the approach they will be using at the Value Stage reached.

If you need insight into your organisation’s Value Stages or need to optimise one of your delivery areas, get in touch with us and we can help.


Michael Short

Michael Short

In his 30-year career creating, funding and leading dynamic and commercially successful organisations in the pharmaceutical and medical industries, Michael has honed his talent for building highly beneficial strategic relationships. Since January 2011 he’s been leading the next phase of our growth, and came on board full time in May 2012. Here’s why: “We’ve successfully applied Radtac thinking in many industries – including plastics manufacture, marketing and advertising agencies, pharmaceuticals and biotech. “We’ve helped clients reduce costs and increase profitability ten-fold. As IT becomes central to much of what companies do, Radtac's breadth of experience is of its time for our clients.” Read more