What makes consumers decide to buy your product or service over your competitors? How can you be sure that your services are still aligned to the needs of your end-users? Making time for human-centred design and innovation is essential to stay ahead of the curve and win out against your competition.
Agile alone is not enough! Yes of course creating an environment in which teams can work in shorter cycles to deliver a working product more frequently, incorporate fast feedback loops and adapt to changing conditions will inevitably lead to building the ‘thing right’ but are your teams building the ‘right thing’?
The old adage ‘put yourself in your customer’s shoes’ rings as true in the twenty first century as it did when it was first coined. In today’s intensely competitive, rapidly shifting markets, it’s crucial to have a human-centred mindset from the get go and throughout the product lifecycle. The key is to tie together two imperatives: the ‘desirability factor’ and ‘baking in time for innovation’.