What makes consumers decide to buy your product or service? How important is adopting a user-centric approach when planning new features? Why does solving real-life problems matter for your customers? Read this blog to find out.
On my commute into the office today I was struck by the vast array of exciting new products that seemed to flaunt themselves from every angle. The adverts that flash up on my phone whilst nosing around on Social Media, the mesmerising new gadgets that brandish themselves from the centre of the free ad paper, and the cutting edge fashion that lines the high street. I would be lying if I said I wasn’t a little tempted by these goods, but would it be enough to lure me into parting with my well-earned cash?