What makes consumers decide to buy your product or service? How important is adopting a user-centric approach when planning new features? Why does solving real-life problems matter for your customers? Read this blog to find out.

On my commute into the office today I was struck by the vast array of exciting new products that seemed to flaunt themselves from every angle. The adverts that flash up on my phone whilst nosing around on Social Media, the mesmerising new gadgets that brandish themselves from the centre of the free ad paper, and the cutting edge fashion that lines the high street. I would be lying if I said I wasn’t a little tempted by these goods, but would it be enough to lure me into parting with my well-earned cash?

Creative Storyboarding is a powerful business tool, which can be used to aid alignment and stakeholder engagement. Why settle for complex process maps and weighty project plans, when you can express your message in a visual way, that will resonate better with your stakeholders?

The Braintrust Consulting Group, Business Strategy, 2015

Visualisation to Unlock Potential

I often hear people coming to my Meetups and 'Visualisation Workshops' asking about the potential of visualisation. Often people, just like you, have questions about how illustration can help - do any of these ring bells with you?

• What if I could visualise my ideas more effectively?
• How can I make it easier for people to relate to what I have in my mind?
• How can I keep my stakeholders focused and make teams collaborate more effectively?