William Hill - a name that all of us are familiar with, if not from participating in their gaming and leisure offering, then at least from the high visibility that William Hill secured themselves. One of the world’s leading betting and gaming companies, William Hill would not have gotten to where they are today without a high focus on technology and its continuous improvement.
A fair number of years ago, in 2007, William Hill was working on upgrading their website through a NextGen technology programme, using their in-house people. Despite the internal effort, the failure of the programme to produce desired results has led to the NextGen programme being shut down, leading to a £26 million write-off.
The objective of the programme had been to move the company from traditional legacy systems onto a modern IT infrastructure, allowing the company to become more competitive by being more UI and UX focused. William Hill wanted to offer new and improved services, and to respond to customer needs. While the target was ambitious, the project failed on delivering on its objectives.