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William Hill & Project Trafalgar: The Creation Of A New Betting Platform [Case Study]

William Hill - a name that all of us are familiar with, if not from participating in their gaming and leisure offering, then at least from the high visibility that William Hill secured themselves. One of the world’s leading betting and gaming companies, William Hill would not have gotten to where they are today without a high focus on technology and its continuous improvement.

A fair number of years ago, in 2007, William Hill was working on upgrading their website through a NextGen technology programme, using their in-house people. Despite the internal effort, the failure of the programme to produce desired results has led to the NextGen programme being shut down, leading to a £26 million write-off.

The objective of the programme had been to move the company from traditional legacy systems onto a modern IT infrastructure, allowing the company to become more competitive by being more UI and UX focused. William Hill wanted to offer new and improved services, and to respond to customer needs. While the target was ambitious, the project failed on delivering on its objectives.

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The Two Sides Of Agile

I’ve been carrying this bit of paper around in my bag for about six months. It’s a scribble I drew once while on one of ‘those’ conference calls. You know - the one where someone is talking and you are not entirely sure why you are dialled in, let alone why you are attempting to listen.

At the time I was trying to work out a simple way of showing different Agile adoption approaches and how they can so easily go awry.

So what in the world does this scribble show?

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