This is a guest post by Jim Ewel, one of the early proponents of Agile Marketing.
I read a lot of articles about Agile Marketing, and a lot of it is confused. Those of us who have led the movement to Agile Marketing have not done a good job of explaining Agile Marketing, what it is, and what it isn’t. I’ve been thinking about this a lot lately, and I think Agile Marketing boils down to three things.
This month has seen the return of the Apprentice on BBC1, with both the good and the bad that it represents.
Now, let’s start by being fair. Each of the contestants already has their own business and is willing to put themselves up to national ridicule in order to further their ambitions, so fair play to them for that.
And, the Apprentice is a television format that has lasted many years and still pulls in high numbers of viewers, so those who created and make it deserve maximum credit for producing such entertaining television.
Why Project Challenge?
Project Challenge is a free event attracting Project Leaders, Programme Directors, Engineering Managers, Business Change Leaders and those involved in project and programme management.
Radtac has been involved with Project Challenge for several years as it attracts a large audience with a great range of exhibitors and great speakers. The upcoming edition of the event will feature 40 educational and informative sessions around managing and delivering successful projects.
This year we are headlining the Masterclass session with a presentation by Peter Measey, our CEO, and Darren Wilmshurst, Head of Consulting at Radtac.
Make sure you come along to find out more!
How did project management turn into a Scrum? How do you maximise the art of work not done? What about agile marketing? How does the right platform affect your digital transformation and what is the link between this transformation and your organisation's culture? If you want to find the answers, read on for this week's #InsightThursday feature. If you missed the last one, read it here.
Heavy documenting processes, long delivery time, cost overrun, questionable customer satisfaction are just some of the reasons for shifting to an agile way of working like Scrum, as reported by Lisa Pollack from the Financial Times.*
When the FT.com starts recommending agile approaches you know it’s time to sit up and take notice.
And yes, that is a question! In fact, here is another question:
“Where in the PRINCE2 manual does it stipulate a traditional (waterfall) way to deliver projects?”
So is PRINCE2 that alien to an Agile approach?
Well, let’s have a look at the seven core principles of PRINCE2
I just couldn't ignore a recent article in the summer edition of IT Now entitled ‘How many Project Managers does it take to send a Tweet?’
The quotes below are taken directly from the article.
"Project Management has to change".
