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Latest information from Radtac

The art of Customer Journey Mapping

Transforming customer pain points into levers for change

The best products and services can only be designed around the basic needs, motivations and behaviours of your end users, and I can’t think of a simpler, more effective and engaging way to visualise a customer experience than the art of Customer Journey Mapping. 

So, if you embrace Agile Ways of Working, methods of Design Thinking or quite simply want to find an effective way to visualise a customer experience then Customer Journey Mapping is the tool for you!

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A Look Back at Radtac’s Website Redesign (2016)

 Before ending this year and moving towards the new, exciting challenges that we hope 2017 will bring, we’d like to take a look back at an important 2016 milestone for us: our website redesign.


Why is it an important milestone? Well, firstly, because we wanted to make our website more friendly for you. We wanted you to find quicker what you’re looking for, to browse through the content more easily, and to have a pleasant experience when using our website.


Second, as with any Agile approach where you inspect and adapt your work, we wanted to make sure our website reflects our beliefs, our brand and our identity. This is why we have turned to Brand it Guru (BiG), a creative, London-based agency of ‘Gurus’ that we have worked with in the past. The team at BiG have known us for a while now, and were ideally placed to help us communicate our message in the best possible visual way.

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