Transforming customer pain points into levers for change
The best products and services can only be designed around the basic needs, motivations and behaviours of your end users, and I can’t think of a simpler, more effective and engaging way to visualise a customer experience than the art of Customer Journey Mapping.
So, if you embrace Agile Ways of Working, methods of Design Thinking or quite simply want to find an effective way to visualise a customer experience then Customer Journey Mapping is the tool for you!